Nordgreen: a Sustainable Watch Brand

The ‘Native’ watch from Nordgreen – is customizable

As many of us get ready to return to office, keeping track of the time will once again be top of mind. Because one of the effects of living through the pandemic has been for me, a lack of awareness of time. While most of us rely on our smartphones for the time, a more stylish method is a wristwatch, like those from sustainable watch brand Nordgreen.

A beautiful timepiece can serve as the foundation to any outfit. The finish of the strap serves as a jumping off point for what type of shoe, belt, or bag to reach for.

Similarly the finish of the bezel (the metal frame holding the clock face) influences what type of jewelry to reach for i.e. gold, silver or rose gold.

I selected a black face and stainless steel link strap for my Native watch from Nordgreen. Blazer by Oak +Fort (similar Frankie Shop $120) Everlane silky cotton relaxed shirt in grey.

I was kindly gifted the timepiece featured in this post. And while this article contains discount codes, the affiliate links do not affect the price you pay. As always, opinions are my own.


Based in Copenhagen, Nordgreen’s minimalist collection of classic and sustainable timepieces are created in partnership with award-winning, Bang & Olufsen Designer Jakob Wagner. Both are the recipients of the Red Dot Award in Product Design 2020.

Kairee Tann of Blog tenkeypieces wearing Nordgreen watch
The time of day is worth giving in a Nordgreen watch . Blazer by Oak + Fort – similar styles in my Spring Blazers post

Quality + Durability = Sustainability

Through their ethos of Quality + Durability = Sustainability, Nordgreen’s aim is to produce watches at the highest quality possible, and in doing that, creating long-lasting products.

“Having products that aren’t being disposed of or replaced is the most effective approach to sustainability”

-Nordgreen

In keeping with this notion the brand has an offering of refurbished watches on their site. This really speaks to me as the owner of a Tag Heuer watch that I’ve owned for 20 years. Rather than disposing of my watch, I ship it back to the factory every 2 years to keep it tuned up and working like new.

Kairee Tann of Blog tenkeypieces wearing Nordgreen watch

Another benefit of Nordgreen are their timepieces can be customized to your liking with interchangeable straps.

The options are endless and fully customizable (image credit: Nordgreen)

Straps come in a variety of materials, colors and finishes including metal link, metal mesh, leather, vegan leather, and canvas. Until August 19th use my code KAIREES for a free strap with your purchase.

Now I could continue to reach for my phone to see the time. But it’s much more gratifying to wear a long-lasting handmade customized timepiece.

If you’d like to give Nordgreen a try you can take 15% off with code KAIREE through August 19th.


Nordgreen is a Sustainable Watch Brand that actively supports community and environmental stewardship. Their programs provide clean water and education. They use FSC certified packaging from sustainably managed forests.